Bad Ads: Problematic Content in Online Advertising

A research project of the Security and Privacy Lab at the Paul G. Allen School of Computer Science & Engineering at the University of Washington

Dataset Explorers

• Public Interest Ad Archive (regularly updated with new data)
• What Makes a "Bad" Ad? User Perceptions of Problematic Online Advertising (dataset explorer for our CHI '21 Paper)

Raw Datasets

• 1.4 Million Ads Dataset collected during the 2020 Elections (from paper published at IMC '21)
• User Perceptions of 500 Ads from Top Sites (from paper published at CHI '21)
• 6714 Labeled Ads from Mainstream and Misinformation News Websites (from paper published at ConPro '20)

Tools

adscraper
A Web Crawler for Measuring Online Ad Content. We used this tool to create all of the above datasets.

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