Bad Ads: Problematic Content in Online Advertising
A research project of the Security and Privacy Lab at the Paul G. Allen School of Computer Science & Engineering at the University of Washington
Press
- Political ads during the 2020 presidential election cycle collected personal information and spread misleading information, UW News, 2021-11-08
- Skeptic Check: Stay Skeptical, Big Picture Science, 2020-10-26
- Misleading ads, masquerading as news you can trust, The Record with Bill Radke - KUOW 94.9, 2020-10-26
- Q&A: UW researchers clicked ads on 200 news sites to track misinformation, UW News, 2020-9-28
Publications
Polls, Clickbait, and Commemorative $2 Bills: Problematic Political Advertising on News and Media Websites Around the 2020 U.S. Elections
Eric Zeng, Miranda Wei, Theo Gregersen, Tadayoshi Kohno, Franziska Roesner
Internet Measurement Conference (2021)
Runner-Up for Best Paper Award
https://doi.org/10.1145/3487552.3487850
[ Project Page ]
What Makes a "Bad" Ad? User Perceptions of Problematic Online Advertising
Eric Zeng, Tadayoshi Kohno, Franziska Roesner
ACM CHI Conference on Human Factors in Computing Systems (2021)
https://doi.org/10.1145/3411764.3445459
[ Dataset Explorer ]
[ Presentation ]
Bad News: Clickbait and Deceptive Ads on News and Misinformation Websites
Eric Zeng, Tadayoshi Kohno, Franziska Roesner
Workshop on Technology and Consumer Protection (2020)
[ Slides ]
Related Work from the UW Security and Privacy Lab
- ADINT: Using Targeted Advertising for Personal Surveillance
- Tracking Excavator: Uncovering Tracking in the Web's Past
- TrackingObserver: A Browser-Based Web Tracking Detection Platform
- Detecting and Defending Against Third-Party Tracking on the Web
